Hello, Loopia

Now that we’re working together, I just want to say: What you see on this site is very, very old stuff. I’m not sure it’s at all relevant any longer. Truth be told, I’m not even sure who that Dan guy is.

Have a great day.


Nuff said



Yeah, that’s right, just what you needed: another blog

be honest


According to Technorati’s most scientifically calculated estimate there are exactly a trillion billion gazillion blogs out there. But don’t fret. At the risk of coming across as obnoxiously self-centered (then again, show me the person who starts a blog who isn’t), this blog is not for you.

No, it is, unsurprisingly, for me. For when I encounter something I like and wish to record. For when I sit down at night and gather my thoughts. For when my daytime frustration level hits the roof and I need to vent it all. For when something crosses my mind that I need to get down on paper but that just isn’t quite suited for the blog where I normally write, at (which is almost entirely in Swedish; another reason to start this blog).

And maybe, just maybe, for when I have something to share that just might be interesting to someone else. Perhaps even to you.

So by all means, welcome. Please don’t let me scare you off. Don’t get me wrong – I’m really glad to have you here. It’s just that I didn’t expect it.

And if you do decide to stick around, the posts you can expect to find here will mostly revolve around the topics of advertising (in a broader sense), account planning (whetever it may be), social media (if “media” is the right term), neuroscience/psychology/sociology (all that stuff about how we function) as well as the odd observation from out there in the world.

Or not. We’ll see.

The only thing we can say for certain is that when blogging, as in life, there are no mistakes.