Ah, those Hollywood PR geniuses

“Disney has more than a dozen 3D movies in preparation while Twentieth Century Fox is reportedly spending $200m (£133m) on James Cameron’s Avatar, which uses new 3D techniques and around which incredible hype is building. The New York Times quoted a behavioural neurologist as saying that it was possible that Avatar, about a troop using technology to control an alien body, could possibly tap brain systems left undisturbed by conventional films.”

Cannes film festival gets 3D fever – without the red and blue specs