Advertising

Is Johnnie Walker really where advertising is at?

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Image: jpeepz

There’s walking and there’s talking. Robert Carlyle is doing the walking and there’s not much you can say about it except that he does it brilliantly.

Then there’s the talking going around in creative circles that “The Walk” is da shit. The best film of the year. A clear Cannes winner. Get-down-on-your-knees-and-worship material.

Really?

First of all, isn’t it just plain old celebrity endorsement, no matter how well made? Robert Carlyle is as cool as they come and he’s the reason the film is watchable. Would it have been as heralded had it starred any old Scotsman? I doubt it.

Secondly, I don’t get the whole five-and-a-half minute thing. I was under the impression it was made for earned media, i.e. the net, for people to pass around. But then BBH pulls it from YouTube “due to a copyright claim”…? Surely they must know that kind of behavior is pointless since once it’s out, it’s out? And wasn’t the whole idea with the film that people should, umm, watch it? Very confusing.

Maybe it’s a good ad. Maybe it will get a few clueless people to jump on the Johnnie Walker wagon. But is it new? State of the art? Exciting? Interesting to anyone outside the ad industry? I love BBH; they’ve always been one of my top three favorite agencies. But this time around I have to agree with Miko:

“It is lovely. It is boring. Kind of like a long walk in the country.”

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3 thoughts on “Is Johnnie Walker really where advertising is at?

  1. I agree, BBH Labs wrote a long blog post about how the movie is the recipe for viral movies. Well, after a week it had about 7 000 views, and they removed the movie and BBH Labs removed the blog post.

  2. Pingback: Lång reklamfilm vinner på längden och tvären

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