Funny what you can find in your pocket


Like this ripped out notepad page. On it are random notes from a talk by Swedish neurophysiology professor Martin Ingvar and this is what they say, from top to bottom, left to right:

“The best senders are the ones who also have the best receivers” (r/t thought: applicable to both people and brands)

“Our reward system is still the same, with the same demand for instant rewards even when we don’t get them => anxiety, frustration”

“Choosing is always about cutting stuff out, never about adding it”

“Mirror neurons… We are hard coded to sync our mood with that of our environment”

“Motivation = the difference between how things are and how they should be”

“The brain’s social system (=observing other people) => How things should be”

There seems to be a lot of wisdom in there and I guess my plan at the time was to develop some thinking around it.

Ah…plans. Bless ’em.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s