Like this ripped out notepad page. On it are random notes from a talk by Swedish neurophysiology professor Martin Ingvar and this is what they say, from top to bottom, left to right:
“The best senders are the ones who also have the best receivers” (r/t thought: applicable to both people and brands)
“Our reward system is still the same, with the same demand for instant rewards even when we don’t get them => anxiety, frustration”
“Choosing is always about cutting stuff out, never about adding it”
“Mirror neurons… We are hard coded to sync our mood with that of our environment”
“Motivation = the difference between how things are and how they should be”
“The brain’s social system (=observing other people) => How things should be”
There seems to be a lot of wisdom in there and I guess my plan at the time was to develop some thinking around it.
Ah…plans. Bless ’em.